Cross Culture Management Issues and Conflicts Between Germany and Brazil

Cross Culture Management

Cross Culture Management is a crucial aspect that any organisation should be aware of especially in the current world that is filled with globalisation. Working with partners from different cultural environments always has its pull and push which are evident when working in a multicultural context. This paper focuses on the nature of this interaction through a comparative analysis of Germany and Brazil. Disregarding the importance of the cross culture management issues and conflicts between these two nations cannot be underestimated.

Understanding Cross Culture Management

Cross culture management entails understanding and overcoming the barriers that are related to cultural values, actions and policies of different people hailing from different cultural backgrounds. This is to ensure that there is proper implementation of strategies that will ensure that the workplace is friendly for people of different diversity. This process is even more complex when comparing Germany and Brazil, as these nations differ greatly in their business etiquette, communication, and management.


The Primary Differences in Business Etiquette

Germany is well reputed for its punctual, systematic, and bureaucratic business culture. Time management, concise and well-defined agendas, and compliance with rules are vital. So, while the first one is formally organised and rigid, the second one – Brazil – is more informal, flexible and relationship-oriented. These differences can lead to conflict and confusion in cross culture management. For example, the German managers may consider their counterparts in Brazil to be rather disorderly while the Brazilians may consider the Germans to be cold and unapproachable.

Communication Styles and Their Impact

Cross culture management highly depends on ability to communicate with colleagues and business partners. The Germans value unambiguous and rather brief communication as the primary aspect of their communication style. They appreciate directness, and do not shy away from tackling problems or questions directly. Whereas, the Brazilian interlocutors tend to be more cautious and contextual while using words, thus, it is important for the foreigner to get between the lines. Such differences may lead to misunderstandings; Germans can easily misunderstand the meaning of bilingual communication, while Brazilians may consider German’s directness as crude and impolite.

Managerial Approaches and Hierarchical Differences

The organisations’ hierarchical structures and management practices in Germany and Brazil also play a major role in cross cultural management issues. Hierarchical structure is a common management model in Germany as organisations are very formal and bureaucratic. Organisational decisions are normally made at central levels and should be implemented as planned and directed. On the other hand, the management practices in Brazilian firms are more collective and less formal than their Anglo counterparts and are based on mutual cooperation and social networks. This can cause tensions in joint venture or multinational groups, as there are dissimilar anticipations about decision making and power.

Strategies for Effective Cross Culture Management

To navigate the complexities of cross cultural management between Germany and Brazil, companies can adopt several strategies:

Cultural Training: It is important for businesses to offer their employees training that focuses on cultural sensitivity, so that they are aware of the difference in practices and ways of interacting.

Building Relationships: Promoting more interpersonal communications and social and interpersonal activities can help in building trust and respect for each other, which is highly valued in Brazilian culture.

Flexible Management Practices: This means that the organisation should have the best of both worlds, and although it is clear that incorporating elements of the German theory of management is a good idea, it is equally important that the organisation remains as flexible as possible to also adopt ideas from the Brazilian theory of management.

Clear Communication Protocols: It is essential to outline the rules of communication that would take into account the members’ preferences originating from both cultures to prevent misinterpretations of the messages being conveyed and to improve the efficiency of cooperation.


A conclusion from AcademicExpert, it would be important for there to be a clear understanding of cross cultural management between Germany and Brazil as it is an area of the world that has its own set of issues that need to be addressed and navigated. Thus, it is possible to mention that the existence of cultural differences can be seen not only as the challenges that have to be faced, but also as the opportunities for the further development and the innovations’ appearance. Cross cultural management not only strives to solve conflicts but also seeks to unravel the potential of using teams with different cultural backgrounds for organisational effectiveness and success.

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