Twitter has Replaced its iconic Blue Bird Symbol with an 'X' in its latest logo update

As part of a broader rebranding effort, Twitter unveiled its new logo, featuring a white X on a black background, effectively replacing the iconic blue bird symbol on its website.

The new logo for the social media network, Twitter, was unveiled by its owner, Elon Musk, and its Chief Executive Officer, Linda Yaccarino. Yaccarino expressed excitement about the change, tweeting, “X is here! Let’s do this,” along with a picture of the logo projected on the company’s offices in San Francisco. This logo update is the latest change to the platform since Musk acquired Twitter for $44 billion last year.

In a series of posts on his account, Musk stated on Sunday that he aims to implement the change worldwide as soon as Monday. He further tweeted, “And soon we shall bid adieu to the Twitter brand and, gradually, all the birds.”

The old logo garnered criticism from several users, leading to the hashtag “#GoodbyeTwitter” trending on the platform.

On Sunday, Musk expressed his desire to change Twitter’s logo and conducted a poll among his millions of followers, seeking their opinion on shifting the site’s color scheme from blue to black.

Since Musk’s acquisition of Twitter in October 2022, the company has undergone significant changes, including a rebranding to X Corp, aligning with his vision of creating a comprehensive “super app” akin to China’s WeChat. Last October, he emphasized that acquiring Twitter would accelerate the creation of X, the all-encompassing app.

It is worth noting that Musk’s rocket company, Space Exploration Technologies Corp, is commonly referred to as SpaceX, and he previously founded X.com, an online financial services company, which is now known as PayPal.

After Elon Musk’s acquisition of Twitter for $44 billion in 2022 and the subsequent dismissal of a significant portion of its workforce, the platform, which is believed to have approximately 200 million daily active users, has faced repeated technical failures.

During Musk’s tenure, many users and advertisers have become disenchanted with the platform. This disillusionment stems from the implementation of charges for services that were previously free, alterations to content moderation practices, and the reemergence of previously banned right-wing accounts.

Musk recently disclosed that Twitter’s advertising revenue has experienced a nearly 50% decline since he assumed control in October.

In a bid to compete with Twitter, Meta, the parent company of Facebook, launched its own text-based platform named Threads, boasting an estimated user base of up to 150 million. However, data from the market analysis firm Sensor Tower indicates a considerable decline in user engagement on Threads since its launch.

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